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Selling a home in New Jersey is one of the biggest financial decisions most people make — yet many sellers rush when it comes to choosing their listing agent.
According to Realtor Lorraine Macaluso, avoiding just a few common mistakes can save sellers time, stress, and thousands of dollars.
Here’s what to watch for when selecting the right professional to represent your home in today’s market.
❌ 1. Choosing Solely Based on Price
For example, some agents promise an unrealistically high listing price to win the listing.
However, homes priced above market value often sit longer, forcing sellers to drop their price later.
In contrast, experienced agents like Lorraine Macaluso use detailed market data from towns such as Scotch Plains, Clark, and Bridgewater to recommend a price that attracts attention right away.
📷 2. Overlooking Marketing Quality
In addition, professional marketing makes a major difference in how buyers perceive a property.
High-resolution photos, social media exposure, and strong online descriptions can reach hundreds of potential buyers within days.
Therefore, skipping professional photos or relying only on MLS listings can limit a home’s visibility.
Lorraine emphasizes that creative marketing — especially through Coldwell Banker Realty’s digital tools — often leads to faster, stronger offers.
💬 3. Ignoring Communication Style
A listing agent’s communication habits set the tone for the entire transaction.
Meanwhile, sellers who feel out of the loop often become anxious or miss critical updates.
As a result, Lorraine encourages homeowners to choose someone who responds quickly and clearly, not just someone with a big sales number.
“Selling a home requires teamwork and transparency,” she says. “You should always know what’s happening next.”
🧾 4. Forgetting to Check Local Experience
In New Jersey, real estate can vary block by block.
For instance, a price strategy that works in Edison might not work in Scotch Plains.
That’s why local expertise matters. Lorraine Macaluso has helped dozens of clients across Union, Middlesex, and Somerset Counties, giving her deep insight into buyer behavior and neighborhood trends.
🤝 5. Skipping the Interview Step
Instead of hiring the first agent who walks through the door, Lorraine recommends interviewing at least two or three.
This way, sellers can compare marketing plans, commission structures, and personalities before committing.
The right fit often becomes clear once you see who truly listens to your goals.
💡 Lorraine’s Advice for Sellers
Choosing the right agent isn’t just about numbers — it’s about trust and collaboration.
Lorraine Macaluso combines patience, data-driven strategy, and strong negotiation skills to ensure her clients get results without feeling pressured.
As a result, her sellers often move forward confident they’ve made the right decision for both their home and their timeline.
💬 Thinking About Listing Your Home?
If you’re preparing to sell in Union, Middlesex, or Somerset County, Realtor Lorraine Macaluso can provide a personalized market analysis and a step-by-step marketing plan.
Her approachable style and local expertise help sellers avoid the common pitfalls — and move from “for sale” to “sold” with ease.
Selling a home in New Jersey is one of the biggest financial decisions most people make — yet many sellers rush when it comes to choosing their listing agent.
According to Realtor Lorraine Macaluso, avoiding just a few common mistakes can save sellers time, stress, and thousands of dollars.
Here’s what to watch for when selecting the right professional to represent your home in today’s market.
❌ 1. Choosing Solely Based on Price
For example, some agents promise an unrealistically high listing price to win the listing.
However, homes priced above market value often sit longer, forcing sellers to drop their price later.
In contrast, experienced agents like Lorraine Macaluso use detailed market data from towns such as Scotch Plains, Clark, and Bridgewater to recommend a price that attracts attention right away.
📷 2. Overlooking Marketing Quality
In addition, professional marketing makes a major difference in how buyers perceive a property.
High-resolution photos, social media exposure, and strong online descriptions can reach hundreds of potential buyers within days.
Therefore, skipping professional photos or relying only on MLS listings can limit a home’s visibility.
Lorraine emphasizes that creative marketing — especially through Coldwell Banker Realty’s digital tools — often leads to faster, stronger offers.
💬 3. Ignoring Communication Style
A listing agent’s communication habits set the tone for the entire transaction.
Meanwhile, sellers who feel out of the loop often become anxious or miss critical updates.
As a result, Lorraine encourages homeowners to choose someone who responds quickly and clearly, not just someone with a big sales number.
“Selling a home requires teamwork and transparency,” she says. “You should always know what’s happening next.”
🧾 4. Forgetting to Check Local Experience
In New Jersey, real estate can vary block by block.
For instance, a price strategy that works in Edison might not work in Scotch Plains.
That’s why local expertise matters. Lorraine Macaluso has helped dozens of clients across Union, Middlesex, and Somerset Counties, giving her deep insight into buyer behavior and neighborhood trends.
🤝 5. Skipping the Interview Step
Instead of hiring the first agent who walks through the door, Lorraine recommends interviewing at least two or three.
This way, sellers can compare marketing plans, commission structures, and personalities before committing.
The right fit often becomes clear once you see who truly listens to your goals.
💡 Lorraine’s Advice for Sellers
Choosing the right agent isn’t just about numbers — it’s about trust and collaboration.
Lorraine Macaluso combines patience, data-driven strategy, and strong negotiation skills to ensure her clients get results without feeling pressured.
As a result, her sellers often move forward confident they’ve made the right decision for both their home and their timeline.
💬 Thinking About Listing Your Home?
If you’re preparing to sell in Union, Middlesex, or Somerset County, Realtor Lorraine Macaluso can provide a personalized market analysis and a step-by-step marketing plan.
Her approachable style and local expertise help sellers avoid the common pitfalls — and move from “for sale” to “sold” with ease. ⭐Looking for guidance? Explore Lorraine Macaluso’s complete Seller Hub for Union, Middlesex, Somerset, and Morris County to learn more about selling your home across New Jersey. “To see Lorraine’s full selling marketing strategy and more click here.”
